About JoyInc Group


JoyInc Group empowers and enriches our clients through tailored investment, credit and insurance solutions, growing and securing their wealth. Our services are provided through two sister companies JoyInc Solutions Limited and JoyInc Insurance Agency Limited.

JoyInc Solutions Limited is a credit only finance company licensed in Kenya under the Company’s Act. JoyInc Solutions aims to provide financial solutions to our clients by building lasting relationships with a vision to see them grow and sustain their wealth.

JoyInc Solutions provides access to loans/credit to the unbanked, low income earners who have little or no access to traditional financial services. Our loans finance the acquisition of productive assets and grow their businesses. We empower and grow the wealth of our clients through responsive credit policies that widen access and finance inclusion to those who need it most.

JoyInc Insurance Agency Limited is a premier insurance provider registered by Insurance Regulatory Authority and approved by leading insurance companies in Kenya. JoyInc Insurance enriches the life and wellness of our clients by offering insurance solutions that secure our customers wealth and wellbeing. Our experts ensure our valued customers receive tailored solutions that match their exact needs affordably.

Our passion is to provide best in-class investment, credit and insurance innovations and service delivery to our clients. We measure our success by our customer’s success. Our aim is to transform lives and change communities.

Our Values.

  1. Integrity: We are an enterprise that represents the highest level of personal and institutional integrity. We make honest commitments and consistently honor those commitments. We never compromise ethics. We speak the truth and have the courage to acknowledge mistakes and do whatever is needed to address them.
  2. Compassion: We actively listen to fully understand and genuinely empathize with people’s realities. We walk in the shoes of people we serve and those with whom we work. We celebrate our role in serving people and society.
  3. Innovation: We learn from experiences of the past and use those insights to invent a better future. By continuing to respectfully challenge the status quo. We encourage and invest in new ideas.
  4. Excellence: We are accountable and responsible for consistently delivering high quality and superior results that make a difference. We challenge ourselves to strive for even better outcomes in all key performance areas.
  5. Teamwork: We build trust through collaboration in order to take action and find solutions. We approach all people with respect, humility, confidence and energy.